#coastalgrandmother style

Have you heard of the “Coastal Grandmother” trend? Although coined by 26-year old TikTok user, Lex Nicoleta, this look has long appealed to women of a certain age who appreciate comfort, hominess, and quality. More precisely, it “refers to the crisp, monied, perennially summertime lifestyle of a beautiful older woman in a Nancy Meyers movie or an Eileen Fisher photo shoot.” 

No need to be a movie star or have an unlimited budget to achieve this look! Look for natural fabrics (linen, cotton, silk, and cashmere), a loose fit, comfortable layers, and styles that move gracefully. A wardrobe of linen tunics, crisp khakis, and draped cardigans and scarves will create the Coastal Grandmother look of your dreams this summer!

Many clothing brands claim credit for this trend including Chico’s, Eileen Fisher, J. Jill, and Lands End. Fortunately, they are all carried at ECA! What could be more perfect for our coastal climate than layering, comfort, and natural fabrics?.